Barcelona has long been a creative hub for film, advertising, and digital media in Europe. Among the studios shaping this reputation, BCN Play stands out as a seasoned, reliable, and forward-thinking audiovisual production company. With roots going back to 2006 and a portfolio that spans advertising, cinema, television, digital platforms, and live events, BCN Play has earned its position as a trusted production partner for brands, agencies, and filmmakers.
This in-depth guide explores what BCN Play is, how it works, why clients choose it, and how to successfully collaborate with the company. Whether you are a brand manager, creative director, producer, or independent filmmaker, this article will help you understand the real value BCN Play brings to audiovisual projects.
What is BCN Play?
BCN Play is a full service audiovisual production and post-production company based in Barcelona, Spain. Founded in 2006 by Carles Tomàs and Sergi Melo, the company was built by professionals with hands-on experience in the audiovisual industry, not just business management.
From the beginning, BCN Play focused on one core idea:
combining creative storytelling with strong technical execution.
A company shaped by experience
With more than 17 years of continuous operation, BCN Play has adapted to massive industry shifts, including:
- The transition from traditional broadcast to digital platforms
- The rise of social media video formats
- The growing importance of post-production quality
- Faster production cycles and tighter budgets
Rather than specializing in only one niche, BCN Play positioned itself as a versatile production house capable of handling projects of different scales and formats.
Areas of specialization
BCN Play operates across multiple audiovisual sectors:
- Advertising and branded content
- Cinema and documentary production
- Television programs and series
- Internet and social media video
- Corporate and institutional videos
- Live events and multi-camera recordings
This broad scope allows the company to reuse expertise across industries, improving efficiency and creative outcomes.
How It Works
BCN Play follows a structured yet flexible production workflow. The process is designed to adapt to each client’s needs while maintaining professional standards at every stage.
1. Pre-production: planning before the camera rolls
Pre-production is where BCN Play adds significant value. This phase includes:
- Creative development and concept refinement
- Scriptwriting support and storytelling structure
- Budget planning and cost optimization
- Location scouting in Barcelona and beyond
- Casting coordination
- Technical planning and equipment selection
Their production management team ensures that every detail is planned, reducing risks during filming.
2. Production: efficient and adaptable shooting
During the shooting phase, BCN Play provides:
- Professional crews tailored to the project size
- High end cameras, lighting, and sound equipment
- Multi camera realization for events and broadcasts
- On set technical supervision
- Flexible problem-solving in real time
Because the team has experience across advertising, film, and television, they can adjust quickly when conditions change.
3. Post-production: where projects come alive
One of BCN Play’s strongest assets is its post-production infrastructure:
- 5 fully equipped post-production rooms
- 9 professional editing stations
- Industry-standard software:
- Adobe Creative Cloud
- DaVinci Resolve
Post-production services include:
- Video editing
- Color correction and grading
- Motion graphics and animation
- Visual effects (VFX)
- Audio synchronization and finishing
This in house setup allows tighter quality control and faster turnaround times.
Benefits
Working with BCN Play offers clear advantages compared to smaller freelancers or overly rigid production studios.
Creative and technical balance
Many production companies lean too heavily toward either creativity or technology. BCN Play maintains a healthy balance, ensuring that visuals support the story rather than overshadow it.
Custom teams for each project
Instead of using a fixed crew for everything, BCN Play builds custom teams based on:
- Project complexity
- Budget level
- Delivery platform
- Timeline
This approach avoids unnecessary costs and improves efficiency.
Proven long-term reliability
Seventeen years in the audiovisual industry is not accidental. It reflects:
- Consistent client satisfaction
- Ability to adapt to new formats
- Strong internal workflows
Barcelona as a strategic location
Being based in Barcelona offers benefits such as:
- Access to diverse urban and natural locations
- Strong local creative talent pool
- International connectivity
For international clients, BCN Play acts as a local production partner with global standards.
Step by Step Guide
If you are planning to work with BCN Play, understanding the collaboration process helps ensure a smooth experience.
Step 1: Define your project goals
Before contacting BCN Play, clarify:
- Target audience
- Distribution platform (TV, social media, cinema, event)
- Budget range
- Deadline
Clear goals lead to more accurate proposals.
Step 2: Initial consultation
BCN Play reviews your brief and may suggest:
- Creative improvements
- Technical alternatives
- Budget friendly solutions
This stage is collaborative, not transactional.
Step 3: Pre-production approval
Once scope and budget are aligned:
- Scripts and shot lists are finalized
- Locations and schedules are confirmed
- Equipment and crew are booked
Step 4: Production execution
Filming is carried out according to plan, with on site supervision ensuring consistency and quality.
Step 5: Post-production and delivery
Edits are reviewed, refined, and finalized based on client feedback before final delivery in required formats.
Charts, Tables or Data
Below is a unique overview table showing how BCN Play allocates resources across typical project types. This data is illustrative and designed to help clients understand production balance.
Resource Allocation by Project Type
| Project Type | Pre-Production Time | Production Time | Post-Production Time | Team Size (Avg.) |
| Advertising Video | 30% | 40% | 30% | 10–15 |
| Documentary Film | 40% | 35% | 25% | 6–10 |
| TV Program Segment | 25% | 45% | 30% | 12–18 |
| Social Media Video | 20% | 30% | 50% | 4–6 |
This breakdown shows why BCN Play emphasizes planning and post-production, especially for digital formats.
Comparison Chart
Below is a single comparison chart contrasting BCN Play with typical production alternatives.
BCN Play vs Other Production Options
| Feature | BCN Play | Freelancers | Large Studios |
| Full-service capability | Yes | Limited | Yes |
| Custom team flexibility | High | Medium | Low |
| Post-production facilities | In-house | Often outsourced | In-house |
| Cost efficiency | Balanced | Low for small jobs | High cost |
| Personal client attention | High | High | Medium |
This comparison explains why BCN Play often appeals to mid-to-high-level projects seeking quality without excessive overhead.
Scenario Example
Scenario: Launching a branded documentary campaign
A European lifestyle brand wants to launch a short documentary series showcasing real customer stories.
Challenge:
- Limited budget
- Multi platform delivery (YouTube, Instagram, website)
- Tight timeline
BCN Play’s approach:
- Reduced shooting days by optimizing pre-production
- Used a lean documentary crew
- Designed post-production workflows for multiple formats
- Applied consistent color grading for brand identity
Result:
The campaign launched on time, with strong engagement and visual consistency across platforms.
This scenario highlights BCN Play’s strength in strategic execution, not just filming.
Common Mistakes
Clients sometimes reduce project quality by making avoidable mistakes.
Underestimating pre-production
Skipping planning often leads to:
- Reshoots
- Budget overruns
- Inconsistent storytelling
Choosing equipment over expertise
High-end cameras alone do not guarantee strong results. BCN Play emphasizes skilled operators and editors over specs.
Ignoring post production needs
Many clients focus on filming but forget:
- Color grading standards
- Platform specific formats
- Motion graphics requirements
BCN Play’s workflow helps avoid these pitfalls.
Expert Tips
Industry professionals working with BCN Play often follow these best practices:
- Share reference videos early
- Be clear about distribution platforms
- Allow time for feedback rounds
- Trust the post-production team’s technical decisions
- Plan for future reuse of footage
These steps maximize long-term value from each production.
FAQs
Is BCN Play suitable for international clients?
Yes. The company regularly works with international brands seeking local production support in Spain.
Does BCN Play only work on large projects?
No. They scale teams and equipment based on project size.
What software does BCN Play use?
Primarily Adobe Creative Cloud and DaVinci Resolve for editing, grading, and motion graphics.
Can BCN Play handle live events?
Yes. Multi-camera realization and technical support are part of their services.
How long does a typical project take?
Timelines vary, but efficient planning often shortens production cycles significantly.
Conclusion
BCN Play is more than just an audiovisual production company. It is a strategic creative partner that combines experience, technology, and adaptability. With over 17 years in the industry, a strong post-production infrastructure, and a flexible team model, BCN Play continues to deliver high-quality results across advertising, cinema, television, and digital media.
For brands and creators looking for professional execution without unnecessary complexity, BCN Play represents a reliable, future-ready choice in Barcelona’s competitive audiovisual landscape.